เคตเฅเคฏเฅเคฎ.
เคตเฅเคฏเฅเคฎ.
WHOLESUMM
WHOLESUMM
Designed an app that lets mothers sell freshly
prepared homemade meals with simple order
and delivery features.
Designed an app that lets mothers sell freshly
prepared homemade meals with simple order
and delivery features.
Imagine sitting at hostel craving mummy ke hath ka khana but eat boring canteen or that unhygienic
thela food.
Imagine sitting at hostel craving mummy ke hath ka khana but eat boring canteen or that unhygienic
thela food.
You may end up regretting it; the food was just as disappointing as typical hostel meals and left your stomach feeling unsettled.
You may end up regretting it; the food was just as disappointing as typical hostel meals and left your stomach feeling unsettled.
You search for a homemade food tiffin (Dabba service) and find one that suits your needs.
You search for a homemade food tiffin (Dabba service) and find one that suits your needs.
You risk losing money since it didnโt meet expectations, affecting your monthly budget.
You risk losing money since it didnโt meet expectations, affecting your monthly budget.
LEAVING THE MONKEY, HERE'S THE BACKSTORY.
LEAVING THE MONKEY, HERE'S THE BACKSTORY.
# THE MAIN PROBLEM
# THE MAIN PROBLEM
Students moving to new cities for studies often lack healthy, home-cooked food, relying on unhygienic hostel meals or unhealthy restaurants, which harms nutrition and increases illness risk.
Students moving to new cities for studies often lack healthy, home-cooked food, relying on unhygienic hostel meals or unhealthy restaurants, which harms nutrition and increases illness risk.
Students and professionals often relocate for education or jobs, leaving behind home-cooked meals. These meals offer nutrition and emotional security. In new cities, busy schedules and limited cooking options lead to reliance on outside food, disrupting eating habits and impacting health.
Students and professionals often relocate for education or jobs, leaving behind home-cooked meals. These meals offer nutrition and emotional security. In new cities, busy schedules and limited cooking options lead to reliance on outside food, disrupting eating habits and impacting health.
Poor food choices and irregular meals lead to inadequate nutrition. This weakens immunity, causes digestive issues, and reduces energy. Relying on unhealthy food can result in illness and long-term health problems.
Poor food choices and irregular meals lead to inadequate nutrition. This weakens immunity, causes digestive issues, and reduces energy. Relying on unhealthy food can result in illness and long-term health problems.
Many rely on hostel or restaurant food that tastes good but lacks hygiene. Such meals harm health long-term.
Many rely on hostel or restaurant food that tastes good but lacks hygiene. Such meals harm health long-term.
THE CHALLENGES
THE CHALLENGES
THE GOAL
THE GOAL
THE CHALLENGES
THE CHALLENGES
Worked as a solo designer handling the entire UX to UI process with limited data and guidance.
Worked as a solo designer handling the entire UX to UI process with limited data and guidance.
Relied on founder discussions, peer inputs, and informal user data from IIT Kharagpur to derive meaningful research insights.
Relied on founder discussions, peer inputs, and informal user data from IIT Kharagpur to derive meaningful research insights.
THE GOAL
THE GOAL
Design intuitive, user-friendly interfaces.
Design intuitive, user-friendly interfaces.
Enhance both new users and retain old customers.
Enhance both new users and retain old customers.
RESEARCH AND ANALYSIS
RESEARCH AND ANALYSIS
USER RESEARCH
USER RESEARCH
Evaluated the appโs flows from a user perspective and used insights from the founder, peers, and real user data from IIT Kharagpur to identify friction points and shape the analysis.
Evaluated the appโs flows from a user perspective and used insights from the founder, peers, and real user data from IIT Kharagpur to identify friction points and shape the analysis.
This journey map reveals the disconnect between the business and customers during the food ordering process. By identifying key touchpoints and pain points, I discovered issues such as vague order statuses and unclear communication. This led to solutions like simplified steps and a more intuitive user interface.
This journey map reveals the disconnect between the business and customers during the food ordering process. By identifying key touchpoints and pain points, I discovered issues such as vague order statuses and unclear communication. This led to solutions like simplified steps and a more intuitive user interface.
# WHAT WE GET TO KNOW
# WHAT WE GET TO KNOW
Unhealthy and Unreliable Daily Food Options
Unhealthy and Unreliable Daily Food Options
Most users depend on restaurant or mess food that is oily, repetitive, and rarely delivered on time, making daily eating routines stressful and unpredictable.
Most users depend on restaurant or mess food that is oily, repetitive, and rarely delivered on time, making daily eating routines stressful and unpredictable.
Lack of Consistent, Home-Style Meals
Lack of Consistent, Home-Style Meals
Users crave simple, comforting food that feels like home, but current platforms focus on restaurant-style dishes, not clean, everyday meals suited for regular consumption.
Users crave simple, comforting food that feels like home, but current platforms focus on restaurant-style dishes, not clean, everyday meals suited for regular consumption.
No Easy Way to Plan Meals Around Busy Schedules
No Easy Way to Plan Meals Around Busy Schedules
Whether students, working professionals, or night-shift employees, users struggle to align meals with their routines because existing apps donโt offer advance scheduling or fixed delivery slots.
Whether students, working professionals, or night-shift employees, users struggle to align meals with their routines because existing apps donโt offer advance scheduling or fixed delivery slots.
USER FLOW
USER FLOW
The IA organizes actions like choosing a chef and managing the profile. The user flow guides through selecting a meal, delivery date, and confirming the order, ensuring a stress-free experience.
The IA organizes actions like choosing a chef and managing the profile. The user flow guides through selecting a meal, delivery date, and confirming the order, ensuring a stress-free experience.
OLD DESIGN
OLD DESIGN
The app's visuals were striking, but too much inconsistency, harming user experience.
It's worth noting that this wasn't crafted by a designer.
The app's visuals were striking, but too much inconsistency, harming user experience.
It's worth noting that this wasn't crafted by a designer.
SOLUTION
SOLUTION
Cooks can accept next-day orders for planned cooking or switch to instant same-day orders when available. The platform gives them control while giving users fresh, reliable meals.
Cooks can accept next-day orders for planned cooking or switch to instant same-day orders when available. The platform gives them control while giving users fresh, reliable meals.
A Pre-Order Meal System with Fixed Delivery Time Slots
A Pre-Order Meal System with Fixed Delivery Time Slots
I designed a meal-booking flow where users can choose their preferred delivery time in advance. This removes daily uncertainty, helps them plan meals around classes or work, and ensures food arrives exactly when they need it.
I designed a meal-booking flow where users can choose their preferred delivery time in advance. This removes daily uncertainty, helps them plan meals around classes or work, and ensures food arrives exactly when they need it.
Simple, Home-Style Food Experience Rather Than Restaurant Food
Simple, Home-Style Food Experience Rather Than Restaurant Food
The app focuses on light, everyday meals cooked by verified home cooks. This gives users reliable, homely options instead of oily, repetitive restaurant dishes, making daily eating healthier and more comforting.
The app focuses on light, everyday meals cooked by verified home cooks. This gives users reliable, homely options instead of oily, repetitive restaurant dishes, making daily eating healthier and more comforting.
A Predictable, Routine-Friendly Meal Platform
A Predictable, Routine-Friendly Meal Platform
By introducing scheduled ordering and next-day meal planning, users get a consistent routine. Students, working professionals, and night-shift employees no longer worry about last-minute decisions, delivery delays, or finding clean food every day.
By introducing scheduled ordering and next-day meal planning, users get a consistent routine. Students, working professionals, and night-shift employees no longer worry about last-minute decisions, delivery delays, or finding clean food every day.
Thanks For Scrolling!
Thanks For Scrolling!
More to come! Stay Tuned!
More to come! Stay Tuned!
IMAPACTS
IMAPACTS
Could not be implemented due to team constraints. ๐ช
Could not be implemented due to team constraints. ๐ช
Users showed a strong preference for scheduled delivery, as it made daily meal planning feel easier and less stressful.
The pre-order and time-slot flow helped clarify expectations and reduced uncertainty around food arrival.
The overall design validated the idea of home-style meals as a reliable daily option rather than an occasional order.
Users showed a strong preference for scheduled delivery, as it made daily meal planning feel easier and less stressful.
The pre-order and time-slot flow helped clarify expectations and reduced uncertainty around food arrival.
The overall design validated the idea of home-style meals as a reliable daily option rather than an occasional order.
BUT
EXPECTED IMAPCTS ON RESEARCH BACKED DATA WOULD BE
BUT
EXPECTED IMAPCTS ON RESEARCH BACKED DATA WOULD BE
LEARNINGS
LEARNINGS
Learned to create clear information architecture using user research to define the right user base.
Improved my ability to turn research insights into simple, effective user flows.
Gained experience working as a solo designer across UX and UI.
Learned how to coordinate and communicate design decisions with founders and developers.
Learned to create clear information architecture using user research to define the right user base.
Improved my ability to turn research insights into simple, effective user flows.
Gained experience working as a solo designer across UX and UI.
Learned how to coordinate and communicate design decisions with founders and developers.
KEY LEARNING
KEY LEARNING
Tried how to balance user needs, operational constraints, and business goals to design practical solutions rather than just good-looking screens.
Tried how to balance user needs, operational constraints, and business goals to design practical solutions rather than just good-looking screens.